Gopesh CR, Assistant Professor of Operations and Marketing at Albertian Institute of Management, is an Industrial Engineer and a Master’s Degree holder in Business Administration with specialization in Marketing Management. Since his joining at AIM in August 2011, he has been coordinating the student placement and training related activities also, of the institution. After completing M.Phil. in Management Studies in 2013, he is currently pursuingh is Doctoral Studies in the field of Consumer Behaviour. Gopesh was associated with different multinational organizations like Coca-Cola India Ltd., HSBC Bank Ltd., TATA Group, etc. in Sales & Marketing, Business Development and Relationship Management functions, at the Executive level through Managerial capacities. His experience of around 14 years is a true blend of Corporate and Academia. He also trains working professionals in Positive Attitude, Personality Development, Stress Management, Branding and Leadership, in association with National Academy of Customs, Excise & Narcotics, Ernakulam Social Service Society, etc. He has published several Research Articles in renowned journals like International Journal of Management and Social Science Research Review, International Journal of Business and Administration Research Review, etc. He used to present papers as well in National and International Conferences.