Dr. Shiny C.M., holds Master’s Degree in Business Administration with specialisation in Marketing Management and Post Graduate Diploma in Human Resource Management.She has served in various positions such as Development Officer in Tenera Plantations and Research Ltd., and Technical Officer in KHDP. She has got an experience of over 18 years in reputed B-Schools. She has extended her service as a resource person for Entrepreneurship Development and Executive Development in various organisations. She has attended several FDPs and organized number of seminars with the help of wide network contacts in the industry. Her research interests include Retail Management, Consumer Behaviour, Digital Marketing and Entrepreneurship. In this domain, she has published number of articles in academic oriented journals and has presented papers in national and international seminars. At present she is pursuing PhD from Cochin University of Science and Technology.